Data & Privacy

Privacy Policy – How 7lg Protects Your Personal Data

Your personal information belongs to you. This policy explains clearly and honestly what data 7lg collects, why we need it, and how we keep it secure.

Last updated: January 2026

Our Privacy Promises to You

Before reading the full policy, here is a quick summary of the six things 7lg commits to on data privacy.

We Never Sell Your Data

7lg does not sell, rent, or trade your personal information to third-party advertisers or data brokers — full stop. Your data exists to help us run the platform, not to generate revenue from your profile.

Only What We Actually Need

We collect the minimum data required to operate your account, process PKR transactions, and keep the platform safe. We do not gather information speculatively or hold on to data longer than necessary.

Secure Storage Standards

All data stored by 7lg is protected using industry-standard encryption and access controls. Only authorised personnel can access player data, and those accesses are logged and monitored.

You Control Your Data

You can request a copy of your personal data, ask us to correct inaccuracies, or request deletion of your account and associated data at any time. Contact support and we will process your request promptly.

Transparent Communication

If there is ever a data incident that could affect your account, 7lg will notify you promptly. We believe in being upfront rather than hoping players do not notice. Privacy issues get communicated, not buried.

Cookies You Can Manage

7lg uses cookies to keep the platform working smoothly and to remember your preferences. We do not use aggressive tracking technologies. Essential cookies are required; optional ones are your choice.

Section 01

Who We Are

7lg operates the online gaming platform available at 7lg.pro. When this Privacy Policy refers to "7lg", "we", "us", or "our", it means the platform and the team responsible for running it.

This policy applies to all players who register an account on 7lg, visit the website, use our games, place bets, or interact with us in any capacity — whether you are a new player just registering for the first time or a long-time member of the 7lg community.

By using 7lg, you acknowledge that you have read and understood this Privacy Policy and that you consent to the data practices described here. This policy should be read alongside our Terms and Conditions.

Section 02

What Data We Collect

We collect personal data in several ways — when you register, when you transact, and passively when you use the platform. Here is a clear breakdown:

Data Category Examples When Collected
Identity Data Full name, date of birth, CNIC details (for verification) Registration & KYC verification
Contact Data Mobile number, email address, city Registration
Financial Data JazzCash / Easypaisa account references, bank account details, transaction amounts in PKR Deposits & withdrawals
Usage Data Games played, bets placed, session duration, login timestamps Ongoing platform use
Device & Technical Data IP address, browser type, device model, operating system Automatic — on every visit
Communications Data Support chat or email correspondence with the 7lg team When you contact us

Note: We do not collect sensitive data such as racial or ethnic origin, political opinions, or biometric data beyond what is strictly required for identity verification purposes under applicable regulations.

Section 03

How We Use Your Data

Every piece of data we collect has a specific purpose. We do not hold data speculatively. Here is how your information is used on the 7lg platform:

  • Account management: Creating and maintaining your player account, verifying your identity, and ensuring only you can access your account.
  • Transaction processing: Processing deposits and withdrawals in PKR via JazzCash, Easypaisa, Raast, bank transfer, cards, and mobile wallets.
  • Fraud prevention: Detecting and preventing suspicious activity, chargebacks, bonus abuse, and account takeover attempts.
  • Customer support: Responding to your queries, resolving disputes, and improving the quality of our support service.
  • Personalisation: Showing you promotions that are relevant to your gaming activity — for example, cricket betting offers during PSL season.
  • Platform improvement: Analysing aggregate usage patterns to improve game performance, navigation, and the overall player experience.
  • Legal compliance: Retaining records as required and responding to lawful requests from regulatory or law enforcement authorities.

We do not use your data for automated decision-making that produces significant legal or similarly significant effects without human review.

Section 05

Sharing Your Data

7lg does not sell your personal data. We share it only in the limited circumstances described below:

  • Payment processors: Your transaction data is shared with the payment provider you select (such as JazzCash or Easypaisa) to complete deposits and withdrawals. These providers have their own privacy policies that govern their handling of your data.
  • Game providers: Where third-party game studios supply titles available on 7lg, certain technical and session data may be shared with them to deliver the game. No financial data is passed to game providers.
  • Fraud and security tools: We may use specialist third-party services to help detect fraud or unusual activity. These services process data on our behalf under strict data processing agreements.
  • Legal requirements: We may disclose your data if required to do so by a valid legal process, court order, or regulatory authority request.

Third-party links: The 7lg platform may reference third-party services (such as payment providers). Once you leave 7lg, their privacy policies apply. We are not responsible for how third parties handle your data.

Section 06

Payment Data & Financial Security

All financial transactions on 7lg are denominated in PKR. When you make a deposit via JazzCash, Easypaisa, Raast, bank transfer, or cards, the relevant transaction identifiers and amounts are logged to your account for security and record-keeping purposes.

Full payment card numbers, CVV codes, or mobile banking PINs are never stored by 7lg. Payment processing is handled by the respective payment provider's secure infrastructure. 7lg only receives confirmation of successful or failed transactions, not your raw financial credentials.

If you suspect any unauthorised transaction on your account, contact the 7lg support team immediately so the account can be reviewed and secured.

Section 07

Cookies & Tracking

7lg uses cookies — small text files placed on your device — to make the platform work correctly and to improve your experience. Here is how we categorise them:

  • Essential cookies: Required for the platform to function. These handle your login session, security tokens, and basic site preferences. You cannot opt out of these while using 7lg.
  • Functional cookies: Remember your preferences such as language settings and game lobby filters so you do not have to re-set them every visit.
  • Analytics cookies: Help us understand how players navigate the platform — which pages are visited most, where people drop off, and which features are popular. This data is aggregated and does not identify individuals.
  • Marketing cookies: Used to show you relevant promotions based on your activity. These are optional and can be declined without affecting your ability to play.

Most browsers allow you to view, manage, and delete cookies through their settings. Blocking all cookies may affect some platform functions.

Section 08

Data Retention

7lg retains your personal data for as long as your account is active and for a reasonable period afterwards to handle any follow-up queries, disputes, or legal obligations. Specifically:

  • Account and identity data is kept for the duration of your account and for a period after closure as required by applicable regulations.
  • Transaction records in PKR are retained for the period required under financial record-keeping obligations.
  • Support communications are kept for up to 3 years to help resolve recurring or escalated issues.
  • Technical logs (IP addresses, device data) are retained for shorter periods primarily for security and fraud prevention purposes.

When data is no longer needed, it is securely deleted or anonymised so it can no longer be linked to you personally.

Section 09

How We Protect Your Data

Security is not an afterthought at 7lg — it is built into how the platform operates day-to-day. The measures we use include:

  • Encrypted data transmission using HTTPS/TLS protocols for all communication between your device and 7lg servers.
  • Encrypted storage for sensitive personal and financial information at rest.
  • Role-based access controls ensuring only the staff who need specific data to do their job can access it.
  • Regular security reviews and monitoring for unusual access patterns or potential breaches.
  • Two-factor authentication options available for player accounts to provide an additional layer of login security.

No online system is 100% immune to risk. If you have reason to believe your 7lg account has been compromised, please contact us immediately and change your password right away.

Section 10

Your Privacy Rights

You have meaningful rights over your personal data at 7lg. These include:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: If any information in your account is inaccurate or incomplete, you can ask us to correct it.
  • Right to erasure: You can request that we delete your personal data in certain circumstances — for example, if it is no longer necessary for the purpose it was collected.
  • Right to restrict processing: In certain situations, you can ask us to limit how we use your data while a dispute or concern is being resolved.
  • Right to object: You can object to processing based on legitimate interests, including direct marketing.
  • Right to data portability: You can request your personal data in a structured, commonly used format.

To exercise any of these rights, contact the 7lg support team with your account details and the specific request. We aim to respond within a reasonable timeframe.

Withdrawal of consent: Where processing is based on your consent (such as marketing cookies), you can withdraw that consent at any time without affecting the legality of any processing already carried out.

Section 11

Minors

7lg is strictly an adult platform. We do not knowingly collect or process personal data from anyone under the age of 18. If we become aware that a minor has registered an account, that account will be closed immediately and any associated data will be deleted.

Parents and guardians who believe a minor may have accessed 7lg should contact our support team immediately. We take age verification seriously and will act quickly on any such report.

Section 12

Changes to This Privacy Policy

7lg may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable requirements. When we make material changes, we will notify registered players through the contact details on their account.

The effective date at the top of this page always shows when the policy was last updated. We encourage you to review it periodically. Continuing to use 7lg after an update is published constitutes your acceptance of the revised policy.

Section 13

Contact Us About Privacy

If you have a question about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern, please reach out to the 7lg support team. We take privacy seriously and will respond to all genuine enquiries.

  • Email: [email protected] (please include "Privacy Request" in your subject line)
  • FAQ: Visit our FAQ page for quick answers to common questions.
  • Account issues: Log in and use the in-platform support for account-specific queries.

For Responsible Gaming concerns or self-exclusion requests, please visit the Responsible Gaming page which has dedicated tools available to all 7lg players.

Your Privacy Is Safe at 7lg – Come Play With Confidence

Now you know exactly how 7lg handles your data. Register your free account and enjoy 500+ games, cricket betting, and PKR payouts — with privacy baked in from day one.